CSR & Social innovation

CSR & Social innovation

What we do

We help organizations to embrace and communicate CSR
and sustainability.
We partner with other stakeholders to generate
social innovation solutions.

Responsibility means being able to provide answers to stakeholders.

Therefore, understanding the context is a key ability for organizations. The environment can be described in terms of issues and stakeholders. Each organization has a certain degree of interdependence with its stakeholders. This is why an accurate mapping of stakeholder expectations and relevant issues is a good starting point.

Here is an easy-to-use tool to map issues related to social responsibility:

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How specific is the issue with respect to the core activities of the organization?
(Typology suggested by Porter and Kramer on HBR 2006)

  • Generic;
  • Related to the value chain: linked to the externalities (positive and negative) of the core activities;
  • Related to the competitive context: may directly affect the possibility to operate.

How critical is the issue presence in the public agenda? The classification is proposed by Crable and Vibbert (1985) and consists of five phases of an issue lifecycle: potential, imminent, current, critical, dormant.

Leading organizations embrace social innovation.

Social innovation is about identifying innovative solutions to social and environmental challenges. Individuals, groups, NGOs, universities, governments and corporations are the players in this field.
In helping to solve global and local challenges, corporations have the opportunity to combine social good and business. Therefore, we suggest a proactive approach to CSR, with the adoption of a sustainability mindset to spot hidden problems and identify great opportunities. On one side, it is fundamental to safeguard brand reputation and prevent critical situation, however the most forward-looking brands embrace social innovation as a business driver and become advocates for change.

Two ladders to climb.

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