Food & beverage
What we do
We deliver innovation for food and beverage companies.
We help food and beverage companies to build and manage their online touch points.
We help food and beverage companies to set and communicate supply chain sustainability strategies.
We create social innovation projects related to food
Eating and drinking are of capital importance for everyone and for society. Physical and mental health depends from a proper food and drinks intake. But food and beverage cover all the needs, from biological to social and psychological. Eating and drinking as a social activity and food preparation as an act of love expression are just two examples. Millennials want to feel loved back by the brands they prefer and seek a personal touch of customization and self-expression. Chefs become stars, food is pictured at every time of the day on TV and food bloggers are the new fashion bloggers.
There is an increasing attention to food quality and origin. Wine and food are becoming a strong driver for a new type of tourism, so that some cities made it into the hot list of international destinations thanks to their extraordinary food scene. The world’s leading airlines try to delight their customers with first class gourmet dishes, while low cost ones made a business line out of billing food and drinks.
In the meantime, on the other half of the planet, people still fight for a decent daily meal and water access. As pointed out by the Barilla Center for Food and Nutrition, the paradox is the coexistence of obesity and malnutrition. With the tightening of governments’ budgets, the future sustainability of health systems depends form prevention. As usual, the global challenges reveal opportunities for social innovation that matches social needs and business strategies.
Five things to look at
1Millennials. They like to be protagonist and seek customization and personalization. They are in perennial lack of time, and social activities occupy a large part of it. They are always connected, but there is an increasing trend of “off-line” purification periods.
2Supply chain sustainability. People start to ask where does their food come from. Hence, their favorite brands should better be ready to answer. Packaging (and unpackaging) should also be taken into consideration.
3Quantified self. A trend in people measuring their vital statistics and other behaviors through apps and internet of things devices. It will pave the way for personalized food and drinks, based on your DNA.
4Food and water access. A huge opportunity for social innovation.
5E-commerce. The new frontier of e-commerce is food and beverage, particularly regarding refrigerated speed delivery of fresh products.