Retail

Retail

What we do

We design retail experiences and services.
We bring bricks-and-mortar retail online and mobile.
We develop sustainability strategies for retail.

Retail is primarily an experiential business. The user needs, goals and motivations are the necessary starting point to design superior retail experiences both online and offline.

Five drivers of innovation in retail.

  • 1

    Meeting customer needs while remaining consistent.

    Moving from the share of wallet to the share of needs is a way to grow. Build an offering that is flexible on convenience and product mix by looking at occasions of use and need states. Different retail models can coexist under the same brand and even in the same physical or virtual space. A service design approach helps to plan for covering different needs without overstretching your brand.
  • 2

    Going mobile with purpose.

    Mobile for retailers means:
      • Mobile Commerce
      • Interactive in-store experience
      • Mobile payments
      • Customer relationship management

    Rethink your customer journey with a mobile phone in your hands.

  • 3

    Closing the gap between online and physical shop.

    Online retailers look for physical outlets, whereas physical ones go online. Find a proper positioning for each touch point and close the gap between online and physical. Consider different points of view, such as maintaining the channels separate or integrating them in the customer journey.
  • 4

    Engaging suppliers of proprietary labels in sustainability practice.

    Sustainability is an issue for a growing number of consumers. Moreover, it is a mindset to prevent troubles and spot hidden problems and areas of innovation for the creation of value and the cut of costs (such as in transportation and packaging). Private labels are a key asset, on which retailers are often in a situation of interdependence with external suppliers. Take care of this aspect engaging suppliers of own labels in sustainability practice.
  • 5

    Crunching big data to reinvent categories.

    Categories should be seen from the point of view of customers, not of retail buyers. It’s time to crunch big data from loyalty cards to reinvent categories based on consumption patterns, so as to create value for customers.

Cyrcus