Digital Value Proposition
We help organizations to conceive digital channels and products that create value for the users and have business sense.
The digital value proposition is the reason why someone should use a digital product or channel. It answers to the basic question: how does the digital offering create value for the users? A successful digital value proposition offers a valuable solution to solve an important problem or create additional benefits for the users. We help to generate and test concepts of digital offerings that create value, achieving problem/solution fit and product/market fit. Developing a digital value proposition is business strategy, not a simple add-on. It can be extremely rewarding, if supported by the top management commitment, a proper methodology and adequate resourcing.